Summary: How do you like your vodka, with a splash of endorphins? Yes, fitness and alcohol comprise the latest recipe at David Barton Gyms in Chicago, Miami, and New York City. The concept began when the gyms initiated a cocktail hour following workouts. Svedka’s “fembot” commercial debuted earlier this year and is another brand to join the long list of distilled spirits to use TV as an ad medium.
While in the best of spirits and an interesting way to increase membership and participation levels, David Barton can’t take all the credit.