Why a Big Agency Won’t Give You a Big Name

Summary: On the first day of ad school, the instructor went around the entire class and asked every student what agencies they wanted to work for and why. Half of us immediately started dropping big agency names, pledging our allegiance based solely on a name they made for themselves over 30 years ago. The instructor then asked, “What work have these agencies done that makes you want to work there today?” All of sudden we become disoriented. Our inability to match the current campaigns we love with the big names we mentioned left us justifying our selections by referring to an A-list of clients that haven’t been with these agencies in years.