Summary: The advertising industry has several issues to address for it to flourish, that much is clear. But on the talent recruitment front, nothing is as daunting as the “woman” problem.
Where are all the female creative directors?
How interesting it is, that as an industry we claim to craft the messages that reflect the norms and issues that face today’s environment, yet our industry’s demographic makeup would beg to differ. Though the world now holds officially more women than men, there are still relatively few women advertising professionals making the climb to creative directors. The problem doesn’t seem to spread to other positions; in media, accounts, and executive management…