Summary: The advertising world can be brutal. In an industry such creativity and beauty can spawn from, the calm is usually only surface calm, though, as a turbulent underside is frequently present. But why is it that in so many creative environments there is always a call for drama?
There was a place I worked at a few years ago that was driven on negative emotions. It was then I started to ask myself, “Why?” It wasn’t a rhetorical question, but one I truly wanted to find a meaning for. I have worked for a wide variety of clients in my career, and it seems that many of the places I was at had this problem, but I never questioned it in depth until I reached that particular job.