When Goals Conflict

Summary: In the Information Age, we have been told that two-way communication is key. We have heard that businesses and brands are no longer leading the conversation, and that with the amount of data and information the consumer can obtain, they know what they want and why they want it before those of us in AdLand can show them different options.

But is it true? Perhaps.

This entry was posted in Advertising, Marketing, Promotions, Uncategorized. Bookmark the permalink.