When Advertising Boosts Morale

Summary: Brand loyalty is something that every organization wants. The idea of having a consumer who will choose your brand regardless of what the other brands are offering is one that business owners drool over. In some industries, creating that loyalty is easier than others. In the commodity market, creating such a concept is nearly impossible. What about the fitness industry? In the past few years the fitness industry has been boosting its efforts to control certain niches of the fitness community. The efforts have recently exploded.