What Wins, TV or Online Ads?

Summary: It is getting increasingly difficult to deliver the right message to the right consumer through the right medium. We all know that. We have some in our camp who will continue to stick to TV, and others who want to abandon the traditional media and dedicate their time, effort, and money to the digital realm.

And what’s more, the latest research doesn’t give any real indication of which method yields the best result.

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