What Else Do You Do?

Summary: As advertising strives to stay on the cutting edge of creativity, agencies have started to look beyond the typical skill sets to decipher whether or not someone can fulfill their creative needs. As a result, many creatives have found themselves on the answering end of the ambiguous question, “So, what else do you do?” It’s a question that often comes off as an insignificant conversation filler. You’re a copywriter who spends your spare time entertaining the masses with your witty Facebook statuses–isn’t that enough?