Walmart Reveals Smart Network Numbers

Summary: For those not initiated in the vagaries of shopper marketing and digital out-of-home networks, the Walmart Smart Network is the company’s multi-store TV network, broadcasting advertising to what Walmart claims is over one billion viewers a month. Notoriously secretive about their sales data, Walmart bucked their own trend this week and spoke at length at the National Retail Federations conference in New York.

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