Verizon’s ‘Susie’ is Growing Up

Summary: McCann Erickson’s recent Verizon Wireless campaign, “Lemonade,” is expanding…Described by Adweek as “exceptional,” the commercial featured a little girl running her own lemonade stand. Now, she’s auctioning the first bottle of Susie’s Lemonade, with proceeds going toward Alex’s Lemonade Stand Foundation, a charity that supports finding a cure for childhood cancers.