Treat Your Consumers As If You Were Dating Them

Summary: “Treat your consumer as if you were dating them” suggests Yahoo! and ad agency BBDO. The dynamic duo completed a survey of over 1,000 consumers and marketers and revealed their revelations to a crowd at Advertising Week on Monday. According to Arnold of Medical Marketing & Media, the study results were compared to a dating scenario. The three types of media a brand should use to attract a consumer (paid, owned and earned) are like the three levels of dating, or forming a relationship. Let’s examine each one.