Transparent is the New Black

Summary: As every discipline has its unique lexicon, advertising has a dynamic language that redefines itself with innovation, and particularly with changes in the economy. Of course, “transparency” has a different meaning in business than “life,'”and the connotation is more positive when applied to a brand than an individual. A transparent salesperson used to be a “bad” thing; now we wouldn’t buy anything from anyone who didn’t disclose every last detail. At the same time, the power of free speech has never been greater, and in turn the abuses as well.