The Rise and Fall of Madeupwordocity

Summary: Trends in advertising creative, like trends in everything else, are fleeting. Here today, tired tomorrow, gone the day after that. With this in mind, what’s up with the trend of using made-up words in advertising copy? Could it permanently change how copy is written? Circa 2005, cable television/ISP provier Comcast was described by Goodby, Silverstein & Partners as being “Comcastic.” Mars’ Snickers bars were once, courtesy of TBWAChiatDay New York, said to be “satisfectellent” and to feature “nougatocity” in an ad with Adam “Nougatieri.”