The Pros of Pro Bono

Summary: I recently read an article that made me sit back in my chair and take stock. The article was about a Texas-based advertising agency that had lost much of their existing business amid the recession and was struggling to procure new acquisitions. This situation isn’t too far from my reality or any other advertising agency’s right now. Rather than continuing to fight an uphill battle, this agency chose to reach out to those in need. The agency began working pro bono accounts for local charities and nonprofit organizations.