The Man in the Grey Flannel Shorts

Summary: According to the Wall Street Journal, Sanjay Jha, head of Motorola Mobility, tried to change its corporate culture by wearing flip-flops to the office. (In case you were wondering, this is why CEOs get the big bucks.)
Okay, there are probably other reasons, but Google didn’t purchase Motorola Mobility because its employees don’t wear shoes. In fact, observers expect a cultural clash because while the two companies may share jeans and t-shirts as office wear, beneath the superficial there are distinct differences in attitude, with Mobile Mobility being much more conservative, bureaucratic, and risk-aversive. This maybe explains why Motorola Mobility is the purchased rather than the purchaser in this relationship.

This entry was posted in Advertising, Marketing, Promotions, Uncategorized. Bookmark the permalink.