The Graying of America Affects Advertising

Summary: America is getting older. According to a demographer from the Brookings institution, the U.S. had never had a state that had a median age over 40. The closest at the time was West Virginia in 2010, with a median age of 38.9 years old. That record was broken, by several states, according to this past Census study. West Virginia’s 2010 median age was 41.3, which wasn’t the oldest.

As Americans age, we have all seen media usage change too. Some usage changed in the way we expected; other usage did not.

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