The Cost of Endorsements

Summary: Not many public and commercial figures can hide from the light provided by the Information Age. From celebrities, athletes, and political figures to business executives and nonprofit leaders, all in the past years have been in the unwanted limelight. As an industry that enjoys using these figures in our creative, AdLand must step ever-so-gently when it comes to picking the right face for our brands and campaigns. Or must we? There have been debates about if brands should voice their concerns about political issues.