Summary: A few weeks ago, I posted a piece discussing the viral marketing campaigns of assorted companies in anticipation of the World Cup, which began Friday morning. It’s apparent that television programmers are putting their money where their mouths are.
According to The New York Times, Disney’s ESPN and Univision are paying record feeds to market and distribute the games. ESPN is paying $100 million for the rights to the next two World Cups, for both men and women.