The Art of Proofreading

Summary: It is the copywriter’s fault. It is the manager’s fault. It is the creative director’s fault. It is the designer’s fault. It is the vendor’s fault. It is the intern’s fault. Without proofreading, it is everyone’s fault. With an industry as fast-paced as advertising, it pays to have at least one good proofreader on staff. Let us look at a few reasons why a proofreader is needed and some case studies to back it up.