South Africa, FIFA Fight Ambush Marketing Attempts

Summary: In roughly two months, the 2010 Fédération Internationale de Football Association (FIFA) World Cup Soccer — or “football” for everyone outside the U.S. and the sake of this writing — matches kick off in South Africa. While not entirely familiar with football due to my sheltered-Yank upbringing, I know it’s the most popular sport in the world, making the World Cup a huge opportunity for advertisers, as it draws bigger crowds and more viewers than the Super Bowl.