Sometimes It Really Is Better To Run With Scissors

Summary: There is an old saying that if you run with scissors, you are going to get hurt. Go too far in any situation and you risk failing. In the advertising world, this is often translated into something like, “push boundaries, but don’t cross the line.” Get the most out of your project, but don’t overstep those crucial boundaries. Because the advertising world is as much about business metrics as it is about coming up with creative (and often edgy) ideas, the old saying holds true for a lot of situations. It is, in that way, a very important rule.