Summary: Taking advantage of the new media available, Sears and Macy’s are ready to preen a teen for a night to remember.
This month Sears got hip and launched the Ultimate Prom Experience, a site that includes hair and makeup tips and fashion trends, plus a chance to win $1,000.
Not to be outdone, Macy’s launched a Prom 2010 tab on its Facebook page. With a base of almost 400,000 fans, the retailer offers consumers the chance to post prom photos on the social media site.