Reebok Continues Its ‘Sport of Fitness’ Dominance

Summary: Mass appeal is no longer relevant when it comes to being successful in today’s environment. The consumer market is so fragmented, so distracted, and so bombarded with messages, likes, and dislikes that it is increasingly harder to get a message through.

One has to find a niche.

Finding a niche, these days, is considered the highlight and climax for any organization.

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