Reebok and PeerIndex Team Up

Summary: Reebok is pulling no punches when it comes to positioning itself as the brand for fitness. We covered Reebok earlier this year when it launched its national push promoting its partnership with CrossFit. Reebok no longer wants to be considered as an athletic brand, but it wants to be the to-go brand for people serious about CrossFit and fitness (and those people who admire the serious ones).