Rebranding Fitness

Summary: Around the world, Americans are not known for their rigorous physical activity. Exercise in the United States has not only become a chore, but a necessary evil. It is usually a New Year’s resolution or a fad that a group of friends will try to add to their routine when life slows down. Fitness and exercise needed a serious makeover. Well, that is what CrossFit and Reebok are attempting to do. Below is the extended spot of a Reebok CrossFit Ad that aired near the end of the Super Bowl PreGame show.