Putting the Glamour Back in Advertising

Summary: The fun thing about the Super Bowl is that when it comes near, mainstream media shifts its coverage to advertising. Advertising gets hit from all angles by the media, too: what’s good advertising, what’s bad advertising, why does our society need advertising, the invasiveness of advertising, and so on. Many pieces are off point, and some are not. It is important, though, for the advertising industry to speak up when such media critics pop their heads into our domain to give their two cents about advertising. One such head is Esquire’s Stephen Marche, who wrote a piece today about bringing back good advertising.