Summary: For 23 years, PepsiCo sodas were part of America’s top sporting event before ending their presence last year to focus on interactive advertising. Pepsi will return this year with their Doritos brand’s fifth anniversary of Crash the Bowl advertising contest. Pepsi Max and Doritos have booked six slots for Super Bowl XLV on Feb. 6, 2011. This year’s Doritos “Crash the Bowl” contest is the most elaborate thus far, booking six 30-second Super Bowl ads for the contest and inviting contributors from avid fans to creative consumers to submit their spots in an effort to take the top spots on the USA Today Ad Meter.
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