Summary: Van Heusen’s Institute of Style featuring “professors” Steve Young and Jerry Rice seeks to turn men from “schlubs” to swagger.
Van Heusen, partnering up with video and comedy site FunnyorDie.com, has shot several videos featuring the professors and new graduate, Matthew Stafford.
As Millennial men come of age, Van Heusen is taking note of this generation’s appreciation of style and fashion. Van Heusen is conducting an online campaign trying to court these young, fashion-conscious men.