Summary: In a calm, cool, and collected state of mind, who couldn’t make the best possible choice presented to them?
Of course we would like to believe that, but how many of us are in a constant state of calm? Few, if any.
As consumers participate in our global economy, they are faced with gathering information and picking the best choice of goods and services that will help them satisfy…
Summary: As we have said time and time again, there are few communities more close-knit and engaging as the sports community. The way people become fans of teams and sports is absolutely remarkable. And the brands that are able to capitalize on that fanhood…
Summary: At times, we forget to do the second half of Will Rogers’ nugget of wisdom. The advertising industry is very competitive. It is a place where we must compete for ideas, concepts, resources, and talent. When many of our colleagues get the chance to posture, they’ll do it.
