Summary: As communicators, we worry.
We constantly wonder what part of our message is going to be picked up. What part of our messages will be not just retained, but recalled? And most importantly, will the audience of our messages be moved to act on what it heard? But do we rely solely on the content?
We have been spending time with those professionals who teach teachers, and it has been eye-opening. Yes, we believe that the information they are sharing is applicable to us and our industry.
Summary: Just the other day we wrote about how emotions and advertising can either work together or be a nuisance. We brought up a study in which a scientist saw that people had different opinions when in an agitated state. This, of course, is not a new strain of thinking, but it did provide even more evidence for the idea that people aren’t sure why they are making decisions, and that emotions play a big part.
Another study came out driving the point home.
Summary: Just the other day we wrote about how emotions and advertising can either work together or be a nuisance. We brought up a study in which a scientist saw that people had different opinions when in an agitated state. This, of course, is not a new strain of thinking, but it did provide even more evidence for the idea that people aren’t sure why they are making decisions, and that emotions play a big part.
Another study came out driving the point home.
