Giant Helium Balloon

Summary: Pets are a precious piece of our global society. Studies done in the U.S. alone have suggested that many people consider their furry friends to be part of the family. Many would choose hanging out with their pet over other humans, some of which may even be actual family members.

So naturally, when a brand shows our four-legged companions in less-than-favorable conditions, outrages ensue and retractions are eminent.

Enter Pearl Izumi. Pearl Izumi wanted to highlight how awesome its new shoe, Project E:MOTION, makes running feel. According to them, it takes the stress away from the knees and helps spread the energy around the leg, making you want to run forever.

Summary: The work lasted around six and one-half minutes.

“Just Do It!” “Why 1984 won’t be like 1984.” “Think small.” “Think different.” “Got milk?” “A diamond is forever.” “Expect more. Pay Less.” “Wings of Man.” “You deserve a break today.” “A coke and a smile.” These and others of their ilk are all nice campaigns done by small-brained people once revered as ad geniuses until Sunday, August 25, 2013. On that fateful night, friends, a campaign crafted and executed…

Summary: If you are living and breathing in the United States, you heard about Miley Cyrus’ antics on the VMAs. Apparently it was shocking enough for every news outlet (and blog, obviously) to cover it.

Whether you think it was a little over the top or not, it is clear that many people had an opinion about it. And for brands that were advertising around it, that is a cause to worry about.