Summary: A room at Marcus Bailey Worldwide: 20 creative teams, 10 Creative Directors, 40 Associate Creative Directors, 10 group heads, 30 Account Supervisors, 10 Media Supervisors, and their counterparts in Marcus Bailey Digital Interactive Social Worldwide. Waiting for Creative Chief M. L. Lee.
M. L. Lee: “I was airlifted off one of my islands while vacationing with my wife Dakota…”
Summary: Setting up shop in New York’s JFK International Airport last week, Heineken premiered a daring game for the boldly adventurous traveler. “Departure Roulette” is a rather simple game, but bears extreme consequences. The traveler who accepts the challenge steps up to the game-show-esque board and presses a red button. Once pressed, the board generates a foreign (more exotic)…
Summary: New business in the agency sector is tough. If your agency isn’t receiving tips on RFPs, or is far from being on the agency search consultant’s short list, it is then imperative to have a new business strategy. But drumming up new business is not how it used to be.
The Art of New Business, a organization focused on helping agencies build new business competencies…
