Summary: This week is the beginning of AdAge’s Small Agency Conference and awards, the few days out of the year where small agencies get attention, are praised and given awards, and told how awesome the industry is for having them.
It’s a short few days, but attention nonetheless.
Summary: When it comes to attracting the new and young generation, brands and organizations have to go through cycles. The generation that was once the “young, hip and sexy” crowd no longer fills the gap. The previous group was introduced to the brand, connected with the messages and themes of the time…
Summary: Financial reports and industry reviews are coming out, and most are bringing bittersweet news.
Advertising can be likened to a leading indicator; if businesses are spending more on advertising, then the economy overall may signal improvement. News from the big holding companies has been across the board.
