Giant Helium Balloon

Summary: In case you haven’t heard by now, Publicis and The Omnicom Group are joining forces to merge in equal fashion to become the world’s largest advertising and media company, the Publicis Omnicom Group.

130,000 employees. A market value of $35 Billion.

What does it all mean?
It means that we were unfortunately more accurate when we thought when we warned about the next age of agency consolidation in our industry. WPP CEO Martin Sorrell said himself in a Reuters article that with this deal, further consolidation within the industry “is inevitable.” Does that mean that he is showing his hand…

Summary: What makes a viral hit a hit? As The Atlantic pointed out, hits are almost always just a repeat of something that was already a success. More specifically, the darling hit-maker site Buzzfeed often draws its inspirations from reddit. Reddit has an heavy influence on Internet content, despite the fact that only 6% of online adults use the site according to the Pew Research Center. So what is Reddit? It’s an open-source community where users submit content, such as news, memes, pictures, and questions.

Summary: Insight is important in order to get to the right conclusion, to make the right decision, and to build upon your foundation of information. Sometimes it is not as apparent as you’d like it to be.

But that doesn’t mean one should stop digging.

Not too long ago, we wrote a post called “When Research Goes Wrong,” a post that highlighted a research study about local search and the tools online consumers use to reach their shopping satisfaction. It looked a little murky to us, and in the post we pointed out why. Perhaps it’s the folly of being a Millennial and assuming that anything that dealt with the Yellow Pages was dead.

Turns out that our thinking needed to be adjusted.