Giant Helium Balloon

Summary: Prior to about 15 years ago, no insurance ads were funny. There was nothing funny about reminding folks insurance is a bet they can never win. So, we had the very serious “Good Hands People” and a guy with white hair in a suit.

Summary: There was a time when most if not all advertising agencies went by the names of their founders; Ogilvy and Mather, J Walter Thompson, Doyle Dane Bernbach. Then, of course, folks shortened the names to mere initials: O&M, DDB, JWT. Now we have all but jettisoned names and initials for catchy monikers. But why?

Summary: There was a time when most if not all advertising agencies went by the names of their founders; Ogilvy and Mather, J Walter Thompson, Doyle Dane Bernbach. Then, of course, folks shortened the names to mere initials: O&M, DDB, JWT. Now we have all but jettisoned names and initials for catchy monikers. But why?