Summary: As the advertising world watches the Publicis-Omnicom merger, other races are beginning to pick up. Yes, like we said earlier and as Sir Martin Sorrell stated when the news broke out about the major deal, “further consolidation is inevitable.”
How true.
Sorrell is living up to his words. Several of WPP’s subsidiaries have recently announced several acquisitions in the digital and “demand generation” realm in Hong Kong and Singapore.
Summary: As much as people like to say that they like options, the research suggests that people are better off with fewer options. We have covered the “paradox of choice” before; when people are presented with more choices, not only do people make worse decisions, but the probability that they are less happy with their decision is greater.
Consumers are a confusing bunch.
Summary: If you are a regular reader of Beyond Madison Avenue, you would know that we believe that being cut from the cloth of the generalist is the key to success and longevity in the advertising industry. Yes, we believe that in order to stick around, one must strive to know a little about a wide spread of topics, activities, and principles.
Knowing a little about a lot doesn’t just make you indispensable…
