Summary: If everyone engages in a “best practice,” is it still considered one? If a blogger or marketing professional reveals “7 Secrets to Winning Business,” are they still secrets?
Our society likes to believe that if we assimilate certain behaviors from others, we too are going to be just as successful as our predecessors. However, rare is the case that it happens.
We can look to the stock market to illustrate.
Imagine you are perusing the market, and you stumble on a little-known company.