Summary: O2, a leading communications company for consumers and businesses in the United Kingdom, and Placecast, a pioneer in mobile applications for location-based media, launched the first location-based mobile marketing campaign across the pond.
Brands using the O2/Placecast service soon will have the ability to deliver targeted, relevant, and effective SMS and MMS messages to users. Two early adopters, Starbucks and L’Oréal, have agreed to a six-month trial period.