Nuvo Pours the Glamour Shot for Women

Summary: Raphael Yakoby brought glamour to the liquor aisle in 2007 in the form of Nuvo, a sparking liqueur that blends “French vodka, white wine and fruit juice.” The drink is presented in mesmerizing containers that look as though they might hold expensive perfume. But a gorgeous bottle isn’t always enough: in 2011, a new campaign, reported on by The New York Times, will launch with the aim of attracting women with a more fashion-forward advertising approach. Nuvo was created after Yakoby sold the rights to his first creation, Hpnotiq, to Heaven Hill Distilleries in 2003.