No More ‘No Urban, No Hispanic’ Dictates, Says 4A’s

Summary: The environment that advertising agencies find themselves in is slowly crawling into the twenty-first century. The 4A’s, the shining beacon of understanding and knowledge for advertising agencies in the U.S., just proclaimed a framework for non-discrimination policies. For us younger professionals, this may be a little bit of a surprise. Yes, as late as 2007, the Federal Communications Commission had to put in place regulations that would prohibit “no urban,” and “no Hispanic” dictates in ad contracts.