Nerd Reasons Why AdPeople > Consumers

Summary: It is easy to be swept up by the crowd and believe that there is a new way to gather information; to inform and create new messages to your audience. With the “experts” out there talking about listening to the consumer and crowdsourcing ideas from the consumer, is it really a surprise that the advertising industry has recently seen lackluster performances on the creative side? It shouldn’t be a surprise, for some reason many communications professionals have forgotten who they are…professionals.