Need to Be Creative? Read Fiction

Summary: Today’s economic environment demands that AdLand and its residents stay ahead of the curve. Our society is thirsty for knowledge and information about products and services. The organizations that supply those products and services pressure AdLand further by demanding increasingly effective communications. Creativity. We and our colleagues are under constant pressure to have a creative breakthrough. Adfolks pore over research, analyzing data, connecting on social networks, and trying to find that creative spark.