Miracle Whip Urges You to Keep an Open Mouth

Summary: As regular commercials start to bore consumers, brands are coming up with more creative ways in the TV and video realm to attract, retain, and entertain their audiences. We saw the rise of the ultra-man spokesperson with W+K’s Old Spice campaign, “The Man Your Man Could Smell Like,” and later brands like Dial for Men, Heineken, and others saw its success and released copycats. Dos Equis has experienced some success with its “Most Interesting Man in the World” spots, which also included a concert series that toured around the nation and had various circus acts, weird talents, and music.