Macy’s Ad Campaign Intervenes in the Name of Fashion

Summary: When it comes to fashion sites, some are more Coco Chanel than others. For example, WhoWhatWear TV, a forerunner co-founded by Katherine Power and Hillary Kerr, always dispenses valuable fashion advice. Macy’s latest campaign, “Designer Fashion Intervention,” is a like-minded effort. Stylist Clinton Kelly, designer Rachel Roy, and moguls Martha Stewart and Donald Trump have teamed up with Macy’s in a first-time campaign of online Web fashion videos and TV spots in an attempt to solve “impossible fashion challenges.” While Macy’s celebrities act out their intervention in campy, whimsical scenarios, it’s enough to make a jaw drop.

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Macy’s Ad Campaign Intervenes in the Name of Fashion

Summary: When it comes to fashion sites, some are more Coco Chanel than others. For example, WhoWhatWear TV, a forerunner co-founded by Katherine Power and Hillary Kerr, always dispenses valuable fashion advice. Macy’s latest campaign, “Designer Fashion Intervention,” is a like-minded effort. Stylist Clinton Kelly, designer Rachel Roy, and moguls Martha Stewart and Donald Trump have teamed up with Macy’s in a first-time campaign of online Web fashion videos and TV spots in an attempt to solve “impossible fashion challenges.” While Macy’s celebrities act out their intervention in campy, whimsical scenarios, it’s enough to make a jaw drop.

This entry was posted in Advertising, Uncategorized. Bookmark the permalink.