Leave the Cap’n Alone (Until He Can No Longer Sell Cereal)

Summary: This week, sources like Daily Finance have been writing about the rumored demise of Cap’n Crunch’s long-time mascot, Cap’n Horatio Magellan Crunch, the face of Quaker Oats’ Cap’n Crunch cereal since 1963, along with his ads. And while these rumors have been subsequently proven false, debate over the continued viability of ol’ Horatio as an advertising pitchman rages on.