Summary: AdLand is full of people who can be easily distracted by “shiny objects,” new jargon, technology practices, and the like. In order to avoid or fight the impulse, we must be able to re-focus on what is important.
Connecting people.
And it’s true. Advertising is a great profession to be in. Every day our efforts focus on getting a message out to people who need (or want) to hear it.