Juicy Couture Is, Like, So Bohemian

Summary: Los Angeles-founded clothier Juicy Couture has recently unveiled its new Spring 2011 advertising campaign, presumably urging consumers to nostalgically hearken back to the carefree days of Los Angeles’ Laurel Canyon neighborhood of the 60’s and 70’s via its clothing line. Unfortunately, Juicy’s campaign ends up coming off as a tad disingenuous, and perhaps even strategically flawed, for reasons we shall explore further.