JC Penney: ‘It’s No Secret’

Summary: An important step towards improvement is the ability to admit when you are wrong. In doing so, you are able to recognize your weaknesses and transform them into strengths. Over the past year, JC Penney has taken a bruising from loyal customers due to their pricing schemes, apparel strategies, and several other improvements that turned out to be anything but. Attempting to bounce back and regain consumer loyalty, JC Penney has managed to provide an apology in the form of a commercial aptly entitled “It’s No Secret.”