Is Reddit the Future of Social Media Marketing?

Summary: What makes a viral hit a hit? As The Atlantic pointed out, hits are almost always just a repeat of something that was already a success. More specifically, the darling hit-maker site Buzzfeed often draws its inspirations from reddit. Reddit has an heavy influence on Internet content, despite the fact that only 6% of online adults use the site according to the Pew Research Center. So what is Reddit? It’s an open-source community where users submit content, such as news, memes, pictures, and questions.