Summary: Crowdsourcing reared its head(s) again this week when the advertising world heard the news that French holding company Havas decided to buy a majority stake in the two-year old agency of Victor & Spoils. Because of the huge payoff in such a short amount of time, communications professionals are asking the question: Do we really have to accept crowdsourcing as the future?
Naturally, it is a tough pill to swallow. We have never been advocates for crowdsourcing.